Marketing to Life Scientists—Exploring India is designed to give suppliers a better understanding of the marketing media preferences in the emerging Biotechnology/ life science markets of India. It provides insights into how Indian scientists learn about new products and services and prefer to receive marketing communications.

Given the size of its English-speaking and scientifically skilled workforce in India, an increasingly favorable intellectual property environment, an extensive institutional network, and cost effective manufacturing, India has fast become a biotech and pharmaceutical industry leader in the Asia Pacific region.